Friday, 15 March 2013

Benefit #FakeUp Launch

On Tuesday evening I was invited to Benefit's Fake Up launch event. As a strictly fashion only blogger, I was a bit dubious about attending at first as, quite frankly I know nadda about make up. I'm not accustom to any fancy, technical words and am more of a 'I know what I like and I like what I know' kinda gal when it comes to stuff I put on my face. I soon came to the realisation that actually, attending something like this could teach me a thing or two, and aid me in my fear of the unknown. ..And who the heck am I to turn down an invite from Benefit? Home of 'They're Real' mascara and what turned out to be the sweetest PR, social media and make up gurus, like, ever. 

Throughout the evening we sipped prosecco, nibbled on canapés (I instantly regretted the last minute Mc D's drop in before we arrived) and chatted to the various Benefit girls and bloggers, vloggers et al . 

The point of the event was the launch of their new Fake Up concealer. Basically, all you need to know is it was used all over Cara Delevingne for Matthew Williamson's Feb AW '13 show to make her look like this after partying with Rhi Rhi the night before...


Lisa, the Head Makeup, Trend Artist and Brow Expert (and who is responsible for the above glow) demonstrated how to use the product and gave us a few pointers on what makes it so bloody fabulous. 

We left with the best goody bag.. Fake Up and Hello Flawless powder cover up (as it's the product's one year anniversary!)

Fact #1 // You can use the stick on any part of your face. Sweep it under the eyes like you would a normal concealer, and blend in. The difference really is amazing, and you can see the healthy glow almost instantaneously. It's great for around the nose area, and is perfect for any redness, rosacia and blemishes. 

Fact #2 // The concealer is encased in a hydrating ring of balm. Again, making it perfect for the around the nose area. I have a horrid cold due to this even more horrid weather we've been having lately. This not only covers up the redness but soothes dry skin from all that nose wiping.. gross but true. 

Fact #3 // The sticks come in three different shades. Light, Medium and Deep. Lisa explained that by taking one little step outside of the box, you can use them to contour. If you're a fan of contouring, or want to, but find it a bit complicated, Fake Up concealer actually makes it so simple! Using the Deep stick, swipe a line under both cheek bones. Blend it in, noticing almost immediately that extra definition. It works really well on the skin for a day look as its so light and hydrating. Lisa recommends that you buff in your foundation over the top (-always contour under your foundation, doing it over the top makes it way too obvious).

The medium shade of Fake Up that I was matched with. -Note the hydrating ring.

Fact #4 // The product is £18.50 each and launches on 30th March, with a HUGE waiting list already, so get down to your nearest Benefit counter and pop your names down ladies!

Fake Up was launched in America this week and word is it's all sold out already!.. Out with Touche Éclat, in with Fake Up! 

I'll finish with this beaut view I snapped from the 27th floor of the Grape & Olive.. great venue, great product, great company. 



Catch me on Instagram // Lucy_Smith_


   

16 comments:

  1. Replies
    1. I know right?! Thanks for your comment :)

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  2. The light aqua/mint top Cara has on in the first photo is beautiful!

    Lovely blog and post:

    Stop by my blog soon and say hi, spread the word! *** ALL WELCOME!! ***


    www.victoria-emma.blogspot.co.uk



    Vickyy

    XO

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    1. Hi Vicky! It is gorge.. although how can it not be on Cara! ;) x

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  3. Haha, she made Cara look pretty damn good! Such a fun night! x

    ohdollymix.com

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    1. Haha.. I hope you've cleared your diary for the boutique launch! x

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  4. I don't think this product is sold in my country :( but it looks great and super easy to use!

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    1. If you have Benefit cosmetics then it should launch there soon. It launches in the UK on 30th of this month, so might come to you a little later! x

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  5. I don't know, Benefit has disappointed me so many times in terms of foundation/concealers...maybe I'll stop by Sephora to check this out! I love their gift boxes though!
    (¯`·._.·Nymphashion·._.·´¯)
    (¯`·._.·Nymphashion FB·._.·´¯)
    (¯`·._.·Nymphashion Bloglovin·._.·´¯)

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    1. To be honest I've never been a Benefit customer.. but this product really does do the trick for me. Might be best to get the counter lady to sample a bit on you first. It's really great for day time use. X

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  6. I'm always in the market for the next best concealer...dark circles under my eyes are probably my biggest insecurity! Hopefully it will come to Canada soon as well! Thank you for your sweet words on my blog dear xox. Excited to follow along your beauty journey!

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    1. Thanks Tiffany. Yes, this concealer is really great.. I'd definitely recommend it! x

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  7. Che bonito!!

    Besos!!

    http://couturetrend.blogspot.it/

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  8. the last photo is great !

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