Appearing in international glossies from June 5th, Muhammad Ali stars in the latest Louis Vuitton Core Values campaign. Accompanied by his cute as can be grandson, it was shot at his Arizona home by photographer Annie Leibovitz.
The campaign's tagline reads: "Some stars show you the way. Muhammed Ali and a rising star. Phoenix, Arizona." Hardly the obvious choice, I think it adds a great dynamic to the campaign, highlighting the heritage of the brand and the core values it holds dear.